Due to the impact of COVID-19, kids have had to make all sorts of adjustments over the school year that may have impacted their learning. That’s why adding Kumon to their summer routine is so valuable!

Every quarter, Kumon implements a new brand approach to get parents to enroll their kids in Kumon. With the COVID-19 pandemic disrupting school for most of the American population, adding Kumon in to a kid’s routine would help make up for lost class time. Inspired by the blue sky of summer, brightness of the sun and green grass, the core look invokes the feeling of summer. Imagery of students set in typical summer actives and playful graphic elements add to the summer feel. The headline uses a soft, rounded font for approachability and readability.

Campaign tactics include informational fliers, in-center posters, window clings, email series, social posts and landing page visual updates.

Additional Kumon work

Retargeting and awareness video and static Facebook/Instagram posts for Kumon’s 2021 Q4 social campaign.