Every quarter Kumon implements a new brand approach to get parents to enroll their kids in Kumon. The quarterly campaign includes, print, digital, social and video for in-center and OOH marketing material.

With the COVID-19 pandemic disrupting school for most of the American population, adding Kumon to a kids’ summer routine would help make up for lost class time. As the tagline says, Kumon is “the smartest addition to kids’ summer routine!”