As the COVID-19 pandemic spread through New York City, many New Yorker’s found themselves asking, “What’s next?”.

To put New Yorkers at ease, the City launched a campaign in collaboration with New York City Health + Hospitals to form the NYC Test & Trace Corps. The campaign’s main focus was to let New Yorkers know free COVID tests were available to reduce the spread of the virus.

The overall design approach is energetic, positive and engaging. The intent was to provide viewers with positive reinforcement of the progress New York has made during the pandemic, thanks to each individual’s commitment to the necessary precautions. Ultimately, we were communicating the next step in addressing COVID-19: testing often, even without symptoms.