WisdomTree, one of the fastest-growing ETF providers in the world, is known for its revolutionary spots featuring bold graphics, colors and music to promote their funds in an engaging manner.

Their newest ETF, WisdomTree Cybersecurity Fund (WCBR), targets high-growth companies driving global innovations and development in the cybersecurity industry. What’s a better way to represent cybersecurity than taking cues from synthwave and cyberpunk, but injecting it with modern fiber optic technology.

Client
WisdomTree Investments

Deliverable
15 second TV spot

Role
Art Direction – Design

Team
Ryosuke Matsumoto, Bandujo
Man-Wai Cheung, Mina Muto, ADOLESCENT