WisdomTree Cybersecurity Fund (WCBR) tv spot

WisdomTree asked Bandujo to create a short 15 second tv spot to showcase their newest ETF fund. The theme for the video was to capture the essence of the fund — provide information to the companies WisdomTree views as having the highest exposure to critical cybersecurity trends and the greatest potential for future growth in a complex world of interconnected systems and devices with the growing need for better security and privacy.

I established the art, type and color direction for the spot and the team at Adolescent, Inc. brought the idea to life. Art direction was inspired by synthwave and fiber optic light traveling through computer space.